How to Build a Team That Supports Multiple Creative Styles
Success
NOVEMBER 14, 2021
If you’re familiar with the terms lateral and linear thinking, then you know lateral is thought of as the source of creative insight and opportunity. Or, if you’re like us and had to Google the terms, here is something to consider: Experts say there is more than one style of creativity. Behavioral strategists Dan Gregory and Kieran Flanagan, authors of the book Selfish, Scared & Stupid , explore the concept: Although the “lateral” style of thinking is creative indeed, a particular bias
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