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Avoid binge-watching TV and endless socialmedia scrolling,” she recommends. Companies should also establish guidelines and policies for eligibility, duration and expectations. “I Don’t make employees feel guilty for taking the time off they’ve earned or constantly contact them,” cautions Meyer.
An email list gets 10 times higher conversions than socialmedia and receives a 4300 percent return on investment (ROI) for US based businesses according to the Direct Marketing Association. Just because socialmedia has become a marketing darling, doesn’t mean it’s the best way to reach your clients or customers.
Adding to this mix are unpredictable political shifts, fluctuating trade policies, and changing consumer behaviors. A new Small Business Now report from ConstantContact reveals entrepreneurs are not only enduring, but also embracing change and positioning themselves for sustained success.
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