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If you fail to get this right, as I did with my online men’s store, then your customers won’t care about your offerings, and you’ll have to go back to your old cubicle job. But you can’t be confident in your choice until you get out there and test your idea. As an achiever, you probably have great confidence in your abilities.
This means that to be an effective leader of ourselves and others we must jettison negativity and judgment and instead choose words that create confidence, love and inspiration. They say no to cubicle lunches, four-minute book summaries, “multitasking” (whatever the heck that means) and monochrome, microwave dinners. Enthusiasm.
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