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The ROI of Email is Immeasurable
See on Scoop.it - Email Marketing Virtual Assistant
I just had a prospective client reply to a newsletter we sent them in 2010. That’s four years ago, folks. And I bet you have some old emails in your inbox waiting for your attention too, emails you…
Scott says: “You might say old emails never die. They just don’t make it into your email reporting.”
Top takeaway: you will never know the true ROI of your emails, so don’t over-fret about stats. Concentrate on providing great value and content and a top quality subscriber experience.
To do starting today:
Assuming that great content…
Make sure your subject lines are descriptive and compelling enough for potential long-term reference, since people intentionally hang onto some emails for a very long time.
True for me, too. You?
“Dear firstname”
Just received the first issue newsletter from a recent potential client who decided they were “not ready” to use my services yet. It begins: “Dear firstname” :( Don’t let this happen to you.
I’m (still) here — blog back soon
I’m (still) here — blog back soon
As any freelancer knows, the flip side to a busy client roster is that it’s all too easy to let your own stuff slide. And slide. And slide.
We should walk our talk, right?
So it’s high time to decide anew what would be of the most value here and in a relaunched newsletter, probably combined. I would love to hear what would be helpful to you. Please share a comment or get in touch.
Meanwhile, Rena…
Client Fun & Happy News
I got to do a fun, out of the ordinary thing for a client yesterday — redesign their business email signature block.
Though I don’t consider myself super creative exactly, I think I do have a pretty decent design aesthetic.
AND even better was news that my help in redesigning their monthly newsletter gave them some big increases in open and click rates!
Exciting indeed!
Accepting and appreciating ourselves.
squirrels skittering across the roof
thinking about breakfast