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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

In my own marketing strategy, I like to use a blended strategy that both leverages technology and creates content designed for humans. This focus on human-centered content is especially important now. Tools like ChatGPT and DALL-E have brought us an ability to have machines create almost anything we want.

2024 314
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You Have a Responsibility to Market Your Small Business—Here’s How

Success

If potential customers don’t understand what differentiates your business from all the others in your industry, they’re likely to be shopping based on price or convenience, rather than choosing your company and staying loyal. Your small business is nimble, able to deliver custom solutions better than lumbering corporations.

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Can AI Help Your Business With Content Creation?

Tips From T. Marie

Do you struggle to find time to create content for your business? But what if you could use artificial intelligence (AI) to help you create content quickly? Both are artificial intelligence (AI) based services that can do amazing things with just a bit of input from you. You’re not alone! What are NexBot and ChatGPT?

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How to Create Strategic Partnerships

Success

But creating effective alliances is not always so easy. But creating effective alliances is not always so easy. People like to quote Don Corleone from The Godfather , when he says, ‘It’s business, not personal,’” Gage says. “But Make sure the two entities easily fit together to better serve the customer. Be specific.

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Do You Really Know Your Target Market For Your Home Business?

Tips From T. Marie

You’ve gotten through the startup phase and now it’s time to connect with clients or customers. You’ve read a ton of stuff on the internet, so you know you need to build a mailing list and create a newsletter. Get to know your target market by creating an Ideal Client Character Profile. Yes, I said ‘person’. The solution?

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SUCCESS’ 2024 Women of Influence

Success

Working together, they amplify their voices, ideas and initiatives, catalyzing systemic change and creating a more equitable world. Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities.

2024 262
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Customer-Obsessed Service

Customers Rock!

Social media has pushed customer service to the forefront for many organizations. Responses are often faster in social media than they are in traditional service channels, since social media makes everything extremely visible. In my book , I talk about Killer Customer Service. Expectations.