The one cognitive bias all customers share that determines if they buy or not
The Shrink for Entrepreneurs
JANUARY 28, 2019
Turning strangers into customers is pretty much everything, after all. Do you ever wonder why some products seem to magnetically attract customers, fly off the shelves and generate fanatic word-of-mouth? . The target market’s psychological bias for action. . Here’s how bias-for-action works: . Product Design.
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