Building the Business of You aims to help people "navigate the uncertain, post-pandemic world of work, while aligning personal purpose and professional advancement."
And it hits the target with practical, actionable advice on taking charge of and building a career in the new world of work.
The central concept of the book is what the author calls the "career mashup".
This is a career where workers merge their skills, interests, passions, and experiences in a way that fits a person's whole self.
While this sounds a bit new agey, there's a growing body of research showing that work that is is consistent with a person's values, interests and passions leads to greater career success and overall happiness.
To help develop a mashup career, the book explains to readers how to:
- Push past the fear that holds them back and build limitless confidence to move forward.
- Align their interests, strengths, and skills to get them where they want to be.
- Spot the common threads between skills and experiences and leverage them like a pro.
- Expand their sustainable skillsets.
- Identify the full value they bring to every new network so they can socialize with confidence.
- Leverage themselves as their own best assets.
Think of Building the Business of You as a guidebook for the new world of work.
You can learn more about the book and get additional tips and career resources at the book's website.