The Wall Street Journal has an interesting article today on what they call "the two-track economy." You need to be a WSJ subscriber to see the entire article.
The article looks at how companies with a large exposure to international markets are faring versus companies that are dependent on the US. Key quote:
While global players like industrial conglomerate 3M Co. and burger giant McDonald's Corp. are getting ever-bigger boosts from their operations in fast-growing economies like China and Brazil, companies dependent on the U.S. market are hemmed in by recession-scarred consumers who are hesitant to spend.
Most small businesses, of course, are limited to the domestic market. We called this the 2 Speed Economy in a post on this topic.
As the WSJ article points out, large corporations are aggressively pursuing faster growing international markets. We believe small businesses, when possible, should do the same.
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