Ideas for Using Social Media Pre-Marketing: Here are Three Ways to Build Value Before You Market
If there is one part of social media marketing that is particularly daunting, it is the product or service launch. Be it a company blog or a full-featured website, promoting something that is brand new is one of the most challenging tasks for any marketing team, particularly in an online world where a negative post, unwanted opinion, or snarky comment is just a click of a button away.
But that difficulty exists for a reason – it is a preventative measure that keeps quality high and results at the forefront of a marketer’s mind. These three “pre-marketing” tips can help you produce a social marketing asset that gains attention right from its early days, regardless of its audience. Apply one, two, or all three and you will see an instant boost in visibility and coverage following your launch.
1) Create content on third-party websites, blogs, and communities.
Who says the piggyback marketing approach is dead? In the days of old media, authors and major entertainers looked to authoritative newspapers and television outlets to promote their work. Today, the biggest players are major blogs and aggregator websites. Seek them out and offer to provide a free sample of your content – it could be the difference between major coverage and a slow launch.
2) Empower other social media users to work with you.
Social media, at its core, is a technological development that is powered by community. In order to truly succeed as a new social media marketer, it is important to empower individual users to work with you. Some marketers hold a competition, while others prefer to crowdsource their marketing efforts to a wider audience. Whichever you choose, ensure it offers involvement to a community.
3) Archive blog content before your official launch.
Any commercial web property should be accompanied by a blog, not just for its instant social media benefits, but for the incredible power it can generate for search marketers. Before you launch a new product, service, or community, build a blog that is packed with interesting content to make sure that your visitors stick around. A small archive of content can dramatically increase your reader loyalty.
If you’re looking for something to create an easy and beautiful sales page for your product launch, consider using a product launch theme, such as OptimizePress, with a WordPress site and product launch blog. Not sure how all this works? Just ask me. And if you are serious about getting your product or service launch organized, and find yourself looking for guidance from a Product Launch Support Specialist, then let’s talk.