Why You Should Spend Less Time Focusing on Spreading Your Social Media Circle and More on Specialization
Facebook, Twitter, Myspace, LinkedIn – the mere mention of most social networks is enough to get a new media marketer working hard. These ultra-popular websites dominate the ‘net today, with an afternoon’s worth of traffic equalling the annual output of many other successful websites. It’s now more important than ever to be present on one, with users rapidly moving online for business.
But it’s also just as important to not be on social networks, particularly those which are of limited value to you as a marketer. Social media ‘experts’ have long proclaimed that it’s best to visible on any social network, and they’re wrong. Spreading your social media efforts too thinly will result in poor marketing, weak results, and an even more frustrating workload for your employees.
Take blogger Robert Scoble for instance. The well-known tech blogger was once available on just about any social network out there. He was, in many ways, the most ‘connected’ man online. But when it came to real contact, he was miles away. Getting a message to Scoble required navigating through several different accounts before finally finding the one that was most active.
In short, spreading social media across multiple platforms is a nightmare for efficiency and an even worse nightmare for your business. You want targeted, worthwhile followers, not the type of useless numbers that a spread presence can buy you. You want simplicity – the most important element of online marketing and one that’s missed by so many numbers-heavy social media marketers.
You want to be in one place, available all the time, and as simple to contact as possible. That is the fundamental requirement of social media optimization, and it’s one that ends up passed over far too frequently by so-called ‘experts’. Be simple – delete your excess social media profiles and ask users to follow you elsewhere – and you’ll gain insight, control, and most importantly, results.