Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
“Racial pay gaps are an issue in every industry,” NBC News reported last year. “Nowhere is it worse than in influencer marketing.”. That NBC story cited a study from the public relations firm MSL U.S. and The Influencer League, which found a 29% pay gap between white influencers and influencers of color. The gap between white and Black influencers, specifically?
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