Amid Convenience Culture, Gen Zers Embrace Boutique Shopping—Here’s Why
Success
DECEMBER 9, 2022
Generation Z only knows a digitized world. Those born between 1997 and 2012 were raised with connectivity at their fingertips. Now, as they enter the workforce, they have become a consumer powerhouse. Their shopping habits aren’t strictly confined to online—they are intentional and omnichannelled. Unlike millennials, Gen Zers are vying for a shopping experience, but they aren’t opting for big-box stores.
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