Peer to Peer for Your Business
Small Business CEO
NOVEMBER 24, 2021
Let’s take this scenario: You own a small business and a longtime customer comes in asking for your recommendation on a good place to buy dinner. You make a recommendation on a place of business and your customer thanks you. Peer-to-Peer Marketing, also abbreviated P2P, is the practice of people engaging other people through recommendations. When deciding to buy a product or service, consumers trust their friends, families, and associates over other influences.
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