How Xero Shoes Went From Startup to Global Success
Success
JULY 4, 2025
When Lena Phoenix and Steven Sashen started Xero Shoes , they had no way of knowing that their minimalist footwear idea would grow into a leading brand, occupying nearly 100,000 square feet of office and warehouse space, with a branch in Prague. In 2009, the husband-and-wife team was launching their fledgling company while managing what you might call a hairy internal conflict.
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