Experts Say You Probably Don’t Really Know How to Brainstorm
Success
JUNE 4, 2022
Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. He popularized the idea that problem-solving and innovation are enhanced by harnessing a group’s collective knowledge and building on each other’s ideas. Osborn’s four tenets : Don’t permit criticism, say all ideas that come to mind, strive for quantity and build on the ideas presented by others.
302 
Let's personalize your content