Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success. By the very nature of social media, some launches end up more successful and noticeable than others.

How to Measure the Effectiveness of Your Social Media Marketing.

Andrea Kalli

With such a wide divide in opinion, it is important that you base your social media spending (of time, of course) on campaigns that actually work. But how can you test your social media campaign for effectiveness? While it is difficult to track social media on the level of PPC, or even an SEO campaign, it is still very possible. Social media is not a great platform for the traditional “buy now!&#

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Measure the Effectiveness of Your Social Media Marketing.

Andrea Kalli

With such a wide divide in opinion, it is important that you base your social media spending (of time, of course) on campaigns that actually work. But how can you test your social media campaign for effectiveness? While it is difficult to track social media on the level of PPC, or even an SEO campaign, it is still very possible. Social media is not a great platform for the traditional “buy now!&#

Using Social Media for Product Launches | Internet Marketing.

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success. By the very nature of social media, some launches end up more successful and noticeable than others.

Social Media is Not About Direct Marketing

Andrea Kalli

It is hard to tell, but it seems like their overall social media presence is highly profitable, not just in customer service savings but in the direct effects of their flight sales and upgrade purchases. Social media does not thrive on the hard sell, and business that dedicate their entire social media presence to direct sales likely will not thrive either. Social Media is Not About Direct Marketing Rating 3.00

Five Ways to Respond to Social Media Challenges and Criticism

Andrea Kalli

Over the course of just three years, once powerful newspapers were reduced to specks on their former image, and social media services took over as the most frequent and powerful platform for internet users to find out just what was going on. Social media attracts strong opinions, some politically charged and others personal. Five Ways to Respond to Social Media Challenges and Criticism Rating 3.00

Four Social Media Strategies Small Businesses Can Use to Beat.

Andrea Kalli

Now, thanks to social media, it is something that can really happen for small, efficient, and ultra-effective internet businesses. Social media gives small businesses the power to outshine their large opponents, outmaneuver major corporations, and with a bit of dedication and work, eventually beat their more powerful opponents. Four Social Media Strategies Small Businesses Can Use to Beat Their Bigger Rivals Rating 3.00

Internet Marketing: Building Communities Around Your Business

Andrea Kalli

Everywhere you look, there are businesses trying to become involved in social media that simply do not belong. What is undoubtedly going to happen in social media is much the same. As social media grows to become more and more mainstream, businesses that simply are not suited to online communities will attempt to build their own. Social media is a powerful tool for marketers, but it is not a fix-all solution.

2010 109

Time to Jazz Up Your Website Social Buttons? | Internet Marketing.

Andrea Kalli

Home Services Keyword Research, SEO, and Backlink Strategies for Link Building SharePoint Services Training Internet Marketing Assistant Microsoft Outlook Podcaster’s Corner Admin Assistance WishList Member and Wordpress Membership Sites New Client Questionnaire Info Contact Andrea Andrea’s Bio Code of Ethics Blog Testimonials Search View All Blog Posts Events Calendar Hourly Rate / Discount Bundles Contact May 15 Time to Jazz Up Your Website Social Buttons?

2010 160

How to Run a Blog-Based Promotion | Internet Marketing Promotion.

Andrea Kalli

1) Incorporate Social Media If you do not mind stretching the definition slightly, blogs are social media. However, while blogs offer the same connective features as other social media platforms, they lack the depth of a medium like Facebook or Twitter. When you are piecing together your blog promotion strategy, incorporate social media platforms that allow a message to spread quickly.

How to Run a Blog-Based Promotion

Andrea Kalli

1) Incorporate Social Media If you do not mind stretching the definition slightly, blogs are social media. However, while blogs offer the same connective features as other social media platforms, they lack the depth of a medium like Facebook or Twitter. When you are piecing together your blog promotion strategy, incorporate social media platforms that allow a message to spread quickly.

AZVAs the Podcast Episode 6: DIY and Your Business

Loosely Speaking

Just for you iPod users, AZVAs the Podcast is also found in the podcast directory at the iTunes Store (FREE!). Unless your project falls squarely in your area of expertise, should you attempt it yourself? Tips on how to get your print projects done right and why participating on LinkedIn is a good bet for professionals. With an eye for detail and a knack for consistency, Versatility will make your project one of perfection and pride. August 2010 Podcast Program Notes.

2010 125

Local SEO: Four Tips for Ranking High in Your City

Andrea Kalli

Add yourself to local portals and directories. Most cities, or at least those with over 100,000 residents, will have a city-based portal or directory website that businesses are free to add themselves to. Whenever possible, add your business to these directories, complete with a targeted inbound link.

2010 135

AZVAs the Podcast Episode 7: Your Best Self

Loosely Speaking

For iPod users, AZVAs the Podcast is also found in the podcast directory at the iTunes Store (FREE!). Katie Baird , owner of Loose Ends , harnesses her client’s particular talents and creative energies and provides web and social media support, layout and design services, and project management expertise. For iPod users, AZVAs the Podcast is also found in the podcast directory at the iTunes Store (FREE!). September 2010 Podcast Program Notes.

2010 131

Facebook Changes Got You Down?

Andrea Kalli

Tags and Categories: facebook changes , facebook development , facebook iframes , facebook static fbml , facebook virtual assistant , how facebook affects fan pages , Social Media Marketing Related content No related posts. Categories : Social Media Marketing Leave a Comment Andrea is based out of the Denver area of Colorado, yet serves the global entrepreneur. >>

AZVAs the Podcast Episode 8: Publishing Industry Opportunities

Loosely Speaking

For iPod users, AZVAs the Podcast is also found in the podcast directory at the iTunes Store (FREE!). She writes and speaks extensively on publishing, employee ownership and participative management, and business planning. Katie Baird , owner of Loose Ends , harnesses her client’s particular talents and creative energies and provides web and social media support, layout and design services, and project management expertise.

2010 116

Four Tips for Monetizing Your Online Marketing Blog

Andrea Kalli

From top affiliate bloggers to social media marketers and PR experts, the best blogs do not just offer information, but accessibility. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

2010 125

Having Trouble Uploading a New Twitter Background Lately.

Andrea Kalli

Related content Why One Social Media Account is Often Better Than Ten Why Bother with TweetDeck? Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

IVAA summit – day 1 – morning tidbit – #ivaa10

Andrea Kalli

Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? - I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 116

Four Tips for Writing Linkbait Articles | Internet Marketing.

Andrea Kalli

From social bookmarking websites to top social media outlets like Twitter and Facebook, linkbait articles spread like crazy and do not go down without generating hundreds of links. Monitor Google News, Yahoo, and other top online news websites for coming trends, fads, and media events, and keep your writer’s pen ready.

2010 116

Four Tips for Writing Linkbait Articles

Andrea Kalli

From social bookmarking websites to top social media outlets like Twitter and Facebook, linkbait articles spread like crazy and do not go down without generating hundreds of links. Monitor Google News, Yahoo, and other top online news websites for coming trends, fads, and media events, and keep your writer’s pen ready.

2010 116

IVAA Summit Reception #ivaa10 | Internet Marketing Promotion.

Andrea Kalli

July 12th, 2010 at 6:52 pm Hi Andrea – did you guys talk much about measuring social media ROI. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

IVAA Summit Reception #ivaa10

Andrea Kalli

July 12th, 2010 at 6:52 pm Hi Andrea – did you guys talk much about measuring social media ROI. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

2010 100

Last day at IVAA summit – day 3 – tidbit audio – #ivaa10

Andrea Kalli

Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? - I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 109

Five SEO Reputation Management Strategies

Andrea Kalli

SEO can be used as a branding tool, or even as a tool for social change. One area that is both free of direct marketing and very appealing to businesses is reputation management. If you are interested in using SEO as a reputation management tool for your business, these five strategies, tips, and tactics could be of value. Before investing in any search strategy, reputation management or otherwise, plan things out, survey the options that are available, and take action.

2010 116

AZVAs Podcast 5: Building Relationships with other Small Businesses

Loosely Speaking

Just for you iPod users, AZVAs the Podcast is also found in the podcast directory at the iTunes Store (FREE!). Tips on deciding whether or not to hire a coach (more on this in August) and why you need to use a contract for every project. With an eye for detail and a knack for consistency, Versatility will make your project one of perfection and pride. Just for you iPod users, AZVAs the Podcast is also found in the podcast directory at the iTunes Store (FREE!).

2010 132

Announcing My WishList Member Certification! | Internet Marketing.

Andrea Kalli

By AndreaKalli Just wanted to share with you that it’s finally been officially announced from the folks at WishList Member that I’ve received my certification as a “ Certified WishList Member Site Developer &# and now support your WishList membership projects. I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 109

Announcing My WishList Member Certification!

Andrea Kalli

By AndreaKalli Just wanted to share with you that it’s finally been officially announced from the folks at WishList Member that I’ve received my certification as a “ Certified WishList Member Site Developer &# and now support your WishList membership projects. I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 109

10000 Website Visitors in 30 Days. Finally! | Internet Marketing.

Andrea Kalli

It is the result of a combination of 3 things: Consistent fresh content that people found valuable (hopefully) Solid on-page SEO and Social Media Optimization strategy Referrals from friends, clients, and colleagues It’s amazing to see how all the hard work has paid off, both in exposure and in increased business.

2010 100

10000 Website Visitors in 30 Days. Finally!

Andrea Kalli

It is the result of a combination of 3 things: Consistent fresh content that people found valuable (hopefully) Solid on-page SEO and Social Media Optimization strategy Referrals from friends, clients, and colleagues It’s amazing to see how all the hard work has paid off, both in exposure and in increased business.

2010 100

Building Traffic With SEO: Five All-Purpose Tips

Andrea Kalli

Formerly profitable credit and loan management industries have come under the eye of recession-based regulators, leaving many once-successful marketers lacking a way to monetize their traffic. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

2010 133

Virtual Assistant Training – VAClassroom Summer Skill Camp 2010.

Andrea Kalli

Check out what will be covered: Success Strategies for Crafting and Delivering a Winning Social Media Presentation for Your Clients and Community. Simple Blueprint for Building a Profitable In-Demand Facebook Page Service Social Network Management Bliss – Mastering a Proven System for Seamlessly Organizing Your Social Networking Activities.

2010 109

Virtual Assistant Training – VAClassroom Summer Skill Camp 2010

Andrea Kalli

Check out what will be covered: Success Strategies for Crafting and Delivering a Winning Social Media Presentation for Your Clients and Community. Simple Blueprint for Building a Profitable In-Demand Facebook Page Service Social Network Management Bliss – Mastering a Proven System for Seamlessly Organizing Your Social Networking Activities.

2010 109

The Mobility of Facebook: Social Networking on the Go

Andrea Kalli

Thanks to computers and the Internet, the modern world has elevated instant gratification and open communication to the status of “required” on the social and business scale. The time has come to unhinge yourself from your desktop and start enjoying the “social” part of social networking. The Mobility of Facebook: Social Networking on the Go Rating 3.00 Sandra van Statten said: The Mobility of Facebook: Social Networking on the Go [link] [.]

Cutting Out Confusion: How to Explain SEO to Non-Techie Clients

Andrea Kalli

The difference between a failed contract and a long-term partnership is almost always in the risk; prove that your service is already worthwhile and you will gain instant business, while avoiding the dull development period that can plague from-scratch projects. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

2010 139

Four Tips for Generating Consistent Traffic

Andrea Kalli

Search engines and social websites actively patrol for shady traffic generators, and are not hesitant to remove offending links. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

2010 126

Four Ways to Reduce SEO Stress and Work Less Frequently

Andrea Kalli

If anything separates good marketers from great marketers, it is their ability to outsource tasks and manage employees. Consultants and business experts like to throw around the word ‘team,’ and for good reason – marketers and entrepreneurs with management experience tend to be more effective than those without. Structure your SEO efforts not around difficulty or intensity, but around manageability.

2010 130

Tips for Optimizing and Promoting Video Marketing Material for.

Andrea Kalli

Include social media sharing buttons especially for the more popular ones like Facebook and Twitter. Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? -

Phoenix views from restaurant last night (day 1) – #IVAA10

Andrea Kalli

Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? - I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

Breakfast with Denise Aday and Patty Benton #IVAA10

Andrea Kalli

Not sure why I prefer to be a worker bee instead of managing multiple people. I like to get in on a new project during the concept/implementation part and move onto the next project. There’s nothing quite like the creativity, brainstorming, and excitement of a new project and discussing the technology solutions to fit.

2010 100

IVAA summit – day 2 – audio tidbit – #IVAA10

Andrea Kalli

Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? - I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 100

Lunchtime lineup at IVAA summit in Phoenix – #ivaa10

Andrea Kalli

Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? - I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 100

IVAA summit afternoon session – day 1 – #ivaa10

Andrea Kalli

Complete the New Client Questionnaire Subscribe to the Blog by Email Subscribe to the Blog by RSS 10 Most Popular Posts More silly little alt code symbols for Twitter - 35 comments Time to Jazz Up Your Website Social Buttons? - I Recommend These Premium Biz Resources "I cant say enough great things about the Certified Internet Marketing and the Social Media Marketing Specialist programs through VAClassroom.

2010 100