As soon as your first product or service is ready to hit the market, you have a very important task ahead of you. You’ll need to find your customers; marketing is key to success in almost any sort of business and Twitter can be a helpful marketing tool to make your business grow.
You’ve probably already developed a plan for marketing your business online or you are currently working on one. You may be marketing through social networks, using article marketing and other strategies. Twitter is something which is well worth adding to your marketing strategy.
Twitter can be used for more than simply tuning in to the minutiae of other user’s lives. While people definitely do use Twitter to find out what people are having for dinner, where they’re going on vacation and the like, you can use Twitter to inform people about your business as well.
You can think of twitter as a micro-blogging tool which lets you communicate quickly with anyone who wants to subscribe to your feed. You can get the word out about your products, promotions and anything else you want to tell the world about your business. Twitter is a free service and you can link to your Twitter account from your blog or your business’ official website.
Customer service is a time sensitive task. When customers have questions or concerns, you need to respond quickly. It can be a challenge to keep on top of your email inbox while trying to take care of the many other things which are part of running your business.
Twitter can help you to keep current with your customer’s needs. When a tweet is posted by a customer, you can quickly reply and direct them to the appropriate part of your site. It’s a lot quicker than fielding phone calls for each and every question or even replying to email. Best of all, you can handle customer service via Twitter on your mobile!
Twitter is a useful tool for real-time communication and can reach as many people as you want to at the same time. You can use Twitter to notify your entire customer list about a new product, including a link to your site in the tweet or to respond to questions from customers one on one.
There are Twitter tools which make this communication technology easier to make a part of your business. TweetDeck, TrackThis, Twhirl and Twitterfeed are great tools for organizing and managing business groups, tracking packages, backup communications and get new tweet notifications, respectively.
Twitter offers a lot of possible applications for small business. It’s free to use and you can access it from your computer or your mobile device. It’s quick, easy and lets you keep in touch with your customers.