Submitting Your Site to Industry-Specific Web Directories
Web directories have grown significantly less popular among internet users due to the rise of powerful search engines. Nevertheless, getting listed in such sites still prove to offer crucial benefits to online entrepreneurs and internet marketers depending on link building campaigns to support and enhance their overall internet marketing strategy. This is especially true now that there are industry-specific web directories that are more targeted and niche-specific. Among those crucial benefits are:
1) Boost in Targeted Traffic
Internet surfers who use web directories often do so to find websites that fall within specific categories, and not just include certain keywords. Particularly for industry web directories, users typically already have a need for something and are simply looking to find particular websites or online businesses to fulfill that need. For that reason, traffic coming from industry web directories are often highly-targeted, ready to buy, and easy to convert into actual paying customers.
2) Increase in Contextual Backlinks
Including industry web directories in link building campaigns also have the benefit of gaining contextual backlinks. In general, high-quality web directories are often crawled by search engines. Having more links in such sites further increases a website’s pagerank within the context of the industry they are listed in. That further leads to highly-targeted traffic generated from search engines.
As online entrepreneurs and internet marketers continue to generate traffic and generate contextual backlinks from their link building campaigns within such directories, they boost their assets for search engine optimization. As a result, their websites increase in search engine rankings and gain even more targeted traffic.
It is important to note, however, that developing effective link building campaigns through industry web directories does not involve trying to get listed in all those available. Online entrepreneurs and internet marketers should do well in choosing relevant web directories and get listed in the right industry as well as the right category. For those who offer services and products to limited markets, it would even be better if they could find and submit their sites to industry-specific, local web directories.