Thrasio's "Platform on a Platform" Rolling Up Fulfillment by Amazon Small Businesses
Small Business Labs
JULY 22, 2020
Thrasio is a large and fast-growing acquirer of small consumer product companies that are part of Amazon's Fulfillment by Amazon program (FBA). They recently raised $260 million in a funding round that values the company at $1 billion. Thrasio's business model is fairly straight forward. They find and buy category-leading consumer product small businesses that operate on Amazon's platform. Key quote from Crunchbase's article on Thrasio's rec
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