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SUCCESS’ 2024 Women of Influence

Success

Ten years ago, Ford founded and operationalized a boutique integrated marketing agency, BRND Marketing Group LLC, the lead agency of record for Lincoln Park Coast Cultural District (LPCCD), a nonprofit that is building a comprehensive cultural and arts district in historic Lincoln Park, Newark, New Jersey.

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A day in the life: Danielle Howes, Linley

Practically Perfect PA

Prior to this I worked for a large International Marketing Agency organising events and promotions for one of the UKs biggest retailers. Anna joined LINLEY in 2013, initially as CFO before assuming the role of Chief Executive in January 2014. What is the hardest part of your day?

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How to make your event more environmentally friendly

Practically Perfect PA

So that’s removing copies of paper, presentations, paper questionnaires, paper badges, notepads, flyers and any other promotional material. You shouldn’t be replacing all your banners for your annual event every year; not every one has to have “2014” on them. Think ahead. Reduce your waste and reduce the budget for next year.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. The annual rate will be $99 when your membership renews on August 1, 2014. And so all of that brings some ideas to promote customer loyalty in smaller businesses. In the Jacksonville, Fla.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Never stop supporting and promoting your brand. This article was published in October 2014 and has been updated. Successful brands are a living presence in the marketplace and have a tangible relationship with their customers.

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Discover the Formula for Happy Employees

Success

“Our research shows that when the human brain is positive, you have 31% higher levels of productivity, 23% fewer fatigue-related symptoms and are 40% more likely to get a promotion. Based in New Richmond, Wisconsin, JA Counter was founded in 1976 as an insurance agency. This article was published in July 2014 and has been updated.

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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. You don’t want to go to a general surgeon.

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